NOTE: You may discuss this assignment with your group, but EACH STUDENT must complete and submit THEIR OWN RESPONSES to this activity.

​This assignment can be submitted either on paper or electronically. DO NOT TURN IN AN EXACT COPY OF YOUR FRIEND'S WORK. If you do that, I'll split the points between you two and you'll have a nice happy 50%, max.

As you know, we are starting pre-production for promotional and/or how-to videos. Today's activities will get you thinking about the dynamics of "selling" and "presenting" an idea.

Let's look at one kind of media you encounter every day - advertising. What makes a TV advertisement a good investment for the company? “The media” has long been criticized for re-enforcing stereotypes and promoting unrealistic expectations. Still, others feel it is purely entertainment And, of course, freedom of speech. Logic follows that consumers would not buy products from companies with advertising campaigns that they find offensive, but is it really that cut-and-dry?


STEP 1 - Familiarize

Read through this Prezi - you do not need to take notes on the presentation, but you will need to keep this information in mind for Step 2 and specifically reference it in Step 3.

http://prezi.com/q8lg4yh6gje4/intro-to-film-theory/

STEP 2 - Apply

Now, let's apply these ideas to some popular advertisements. Use Youtube/Vimeo/etc. to locate and view tv advertisements. If you need help getting started, here's a collection I've made that includes some early advertisements as well as a few more recent ones.

https://www.youtube.com/playlist?list=PLhqcL4iyUqpnVhve3b5OIOUCpVqLkA4W1 

It's always a good idea also to locate Super Bowl Ads from previous years, as companies spend millions planning and creating these short videos in order to capture the attention of the audience.

As you view various advertisements, take a few notes about the videos that stand out to you (at least 10). Make a bulleted list with a few comments about each - product, general idea of when it was made, main idea, filmmaking techniques used, and why the video was/wasn't EFFECTIVE as an advertisement.

STEP 3 - Synthesize and Critique

With the remaining time in class, write at least a six sentence paragraph in which you make conclusions about the types of videos you watched and how they might have affected the viewers.

To get you started, consider these questions:

• What concepts from the Film Theory Prezi did you notice? Which videos demonstrated that/those concepts, and why/how? (persuasive appeals, etc.) 
• What kinds of camerawork and/or editing choices did you identify? Were there any sound production choices that made a big impact on you?
• Are the products/ideas shown accurately, or did you notice anything deceptive/untrue about any of videos? Explain.

USE FILMMAKING TECHNIQUES TERMS AND NEW VOCABULARY FROM THE PREZI. You will share these with the class tomorrow.

10 points for bulleted list of videos watched/critiqued in Step 2
10 points for paragraph that addresses the criteria in Step 3

This activity is due, completed, at the BEGINNING of the school day TOMORROW (Wednesday).

“The 'Hour of Code™' is a nationwide initiative by Computer Science Education Week and Code.org to introduce millions of students to one hour of computer science and computer programming.”

Read through the information below, then click through to get started.

What is the Hour of Code?

The Hour of Code started as a one-hour introduction to computer science, designed to demystify "code", to show that anybody can learn the basics, and to broaden participation in the field of computer science. It has since become a worldwide effort to celebrate computer science, starting with 1-hour coding activities but expanding to all sorts of community efforts. Check out the tutorials and activities. This grassroots campaign is supported by over 400 partners and 200,000 educators worldwide.

When is the Hour of Code?

The Hour of Code takes place each year during Computer Science Education Week. The 2016 Computer Science Education Week will be December 5-11, but you can host an Hour of Code all year round. Computer Science Education Week is held annually in recognition of the birthday of computing pioneer Admiral Grace Murray Hopper (December 9, 1906).

Why computer science?

Every student should have the opportunity to learn computer science. It helps nurture problem-solving skills, logic and creativity. By starting early, students will have a foundation for success in any 21st-century career path. See more stats here.

Get Started

Today, you will work either alone or with one partner to complete an Hour of Code.

Navigate to https://hourofcode.com/us then click the "Get Started" button.
​
Use the options on the left of the screen to select the appropriate Grade Level (9+) and Activity type (self-led tutorial). Use additional filters, if you like.

Be prepared to share what you learned in class discussion tomorrow.

This assignment is due by the the time you arrive at class TOMORROW.

Objective: Define various post-production terminology. 


>> If you don't already have it, access and print the Filmmaking Techniques worksheet found at  https://docs.google.com/document/d/1WSUQjE_yLtOuMUBAupuvQIVa9YmEn-imC6Niz3WfYgY/edit?usp=sharing


>> Students may work together, but everyone must complete the Filmmaking Techniques worksheet. 

>> Use whatever resources you can find online to complete the notes. Watch the Filmmaking Techniques and Continuity Editing videos (the first 2 in the playlist) to get started - there are many other places you can find this information online.

>> You will eventually need to re-create each of the shots listed. With this in mind, make sure you have a good understanding NOT ONLY of the definition of each term, but ALSO the way the camera is used to create each.

>> If the playlist below doesn't work, search for lshultzmedia on Youtube, then go to that channel's playlists. The playlist is called ​Filming Techniques.

Use the article at the following link to answer the questions on the third page of your assignment.

>> https://drive.google.com/file/d/0B0JE5wgXPucGc0l1b1NLNXZsQUE/view?usp=sharing

Injuring or even killing someone because you were texting while driving is a life-changing experience.  There are countless stories of people who took their eyes off the road for a second and ended up in an accident that changed their lives and the lives of others forever.

People who are living with the consequences of those experiences are the focus of a powerful new documentary created by acclaimed filmmaker Werner Herzog to reach millions with a message on the dangers of texting and driving.  In the short film, Herzog expands on the stories he tells through the 30-second “Texting & Driving … It Can Wait” spots launched in May by wireless carriers AT&T, Sprint, T-Mobile USA, Inc. and Verizon.  By giving voice to the individuals who caused the accidents and the many people whose lives have forever been changed by them, Herzog shows the devastating aftermath that can be created when a driver turns their attention to a single, meaningless text.  

“When you get a message while driving, it’s hard not to pick up your phone,” said Herzog. “With this film, we want to help make people more aware of the potential consequences of that action.”

The It Can Wait® campaign helps drive awareness of the dangers of texting while driving, encourages individuals to pledge not to text and drive, and enables those who have made a personal commitment to influence others.  By sharing tools like this film with schools and safety advocates, and by making them available free to the public, the carriers are working to encourage responsible use of wireless technology.

The documentary will be available at ItCanWait.com, a site where anyone can go to get more information about the issue, share their story, take the pledge not to text and drive, and get resources to help make others aware of the dangers. The film also will be distributed to more than 40,000 high schools nationwide, and hundreds of safety organizations and government agencies. The carriers will post it to their YouTube sites, and it will be available as on-demand content for customers of AT&T U-verse.

The It Can Wait® campaign, created to end texting and driving, has evolved into a movement.  It currently is supported by the four largest U.S. wireless carriers, more than 200 other organizations and thousands of caring individuals. The movement has inspired more than 2 million pledges through ItCanWait.com, on Facebook, through text-to-pledge and tweet-to-pledge, and at events.

First

Access and print the worksheet (if you don't have it yet) at:
https://drive.google.com/open?id=0B0JE5wgXPucGVEstSVR4V0R5Y1E

View the "Elements of Electronic Media" slideshow on Google Drive:
https://docs.google.com/presentation/d/1g-_UjmMefAjZXf6i1m3wGfmGb9jWm3HsYQ4OYadLsPc/

Fill out and respond to the items on the first pages of the worksheet as you view the slideshow. These are your first notes for the class.

Next

Access and read the article "The Real Dangers of Texting and Driving" at:
https://drive.google.com/open?id=0B0JE5wgXPucGNWtEdVNyUGZqMUU

Finally

Identify and consider the key ideas while you respond to the​ remaining questions on the worksheet.

Use this form to submit examples of videos that we can watch and discuss. You should be looking for:
* Videos produced/uploaded by other TV/video programs/students Downriver (or in the Metro Detroit area)
* short promotional videos
* SHORT how-to videos

If a video is a GOOD example, tell us WHY you think so. If there is a POOR or QUESTIONABLE example (that is appropriate for us to watch as a class), you may submit the link, also. Just make sure to point out the production issues that make it NOT a great example!

FORM:
https://docs.google.com/a/trentonschools.com/forms/d/e/1FAIpQLSf43YI9pWO9TxG43rzZtJ6EFArruPJzt65FXf18kz0rSwnbdQ/viewform

View RESPONSES:
https://docs.google.com/spreadsheets/d/1rx4TfPKDbAM3pqZIxKmRpYZRW4v9OgW3CrySRQPdCu0/edit#gid=1728158321

Links to other programs:
Carlson - https://vimeo.com/user24150108
Wyandotte - ​https://www.youtube.com/user/rhs21media
Lake Orion - https://vimeo.com/watchloam
Davison (sports) - ​http://www.nfhsnetwork.com/schools/davison-high-school-davison-mi
Fraser - https://www.youtube.com/channel/UCAlFcbTu9ZLFgHgjwemLSFg
Laingsburg - https://www.youtube.com/channel/UCxPKsWzQMu8drvWFH78obow
Northwest - ​http://www.esenetworks.com/profile.aspx?id=57899
Grosse Ile - 

• A Journey Through the School -  https://www.youtube.com/watch?v=VRlkzpQM3Pw
• Show us your city - https://www.youtube.com/watch?v=gPTpKCe9YKk

Woodhaven - https://www.youtube.com/channel/UCw9SN1jSf3EpBjHlYoWZlVQ/videos

A few of Ms. Shultz's Instructional Projects:

• Submitting your research paper - English 11B Stage 6
• Study skills - https://www.youtube.com/watch?v=nqW8f9bIoIA
• Using audio support equipment - https://drive.google.com/drive/folders/0B0JE5wgXPucGcHFJNUxpamN4djA?usp=sharing

And... Mr. Monaco's Youtube - https://www.youtube.com/user/TWADC9

In this class, whenever we refer to ENG, we are using an acronym for Electronic News Gathering. In short, this means that you are leaving the studio with the intention of recording newsworthy electronic media. To be even more specific to our purposes, this type of project involves conducting several brief interviews in order to gather an accurate collection of responses to a chosen topic.

The ENG Crew consists of five important roles. If you have a group of four or six, you will either combine two roles or add an editor.

• Producer - the task-manager, keeps group work on the given timeline, organizes paperwork, communicates directly with Ms. Shultz
• Director - manages the crew's behavior on location (while filming), ensuring that appropriate and meaningful electronic media is recorded in the given time. advises editor during post-production.
• Talent - responsible for behaving appropriately in front of the camera, knowing the questions to ask each guest, responding meaningfully, and speaking clearly and with energy
• Camera Operator - responsible for framing a two-shot of the talent and the interviewee with proper head room
• Editor(s) - responsible for filling out the shot list during the production and cutting together the selected videos during post-production

The team's paperwork should always be left in the group folder within the production cubby in the editing room. If someone is not present on a filming day, you should proceed to produce the segment, anyway. Either swap crew positions or have the missing crew member double up on a future ENG project.

Read the following short article for some tips in preparing for your interviews:
http://www.mediacollege.com/journalism/interviews/

When you are out filming, it's important for the crew to use both a clapper and a shot list. These two items, when combined, will make the editing process much easier and more efficient.

• A clapper is a board with an attached stick used to provide both a visual and audio identification at the beginning of each recorded video clip. The clapper must be updated for each different shot/subject (each time the camera moves or the subject in front of the camera changes) AND each take (each time you re-start the same shot). Typically, the clapper is operated by either the Producer or Director. If you have an additional editor in a group of six, feel free to have the editor operate the clapper.
• A shot list is a written list of each take of each shot that is recorded. The notes included on the shot list ensure that an editor can easily find the best recordings during post-production. Typically, the editor fills out the shot list while on location/during production.
  

See the "When filming an interview" list on the back of your worksheet for the order of procedures during filming. The Director should make sure these procedures are being followed with every take.

The equipment is kept in Ms. Shultz's office, and is organized by color (red - green - blue - yellow). You might not always get matching equipment, but this is the easiest way to figure out when a piece of equipment is malfunctioning. Please make sure to test all equipment before and after each time you go out to film, and report any irregularities to Ms. Shultz.

The talent will hold a microphone in their hand during each interview. The microphone must be pointed toward the person speaking, so the talent will need to make sure to move it between him/herself and his/her guest. Additionally, the microphone should be tilted at approximately a 45 degree angle, positioned toward the speaker's chin/throat. There is no need to speak directly into the microphone - this will, in fact, cause distortion/unpleasant noise.

A cameraperson needs three pieces of equipment before leaving the studio:

1. the camera
2. the tripod
3. headphones (to monitor the audio recording)

A basic tutorial for ENG projects is available on the Intro Media webpage, under the ENG - Intro To Editing heading. While following the instructions, it's crucial to understand how to manage your media. If you don't save your project and its related files correctly, you will lose your work.

On the school server, we use a folder labeled TV. The Student Share has two different types of folders: a Pickup Box and a Drop Box. 

• A Pickup Box only gives students READ access, meaning that you can open or copy anything in that folder. Students cannot save files to a Pickup Box.
• A Drop Box only gives students WRITE access, meaning that you can only save your own files in that folder. You can re-save over your own files in that folder, as well. If you need access to a file in the Drop Box that you do not "own" (you didn't create it), speak with Ms. Shultz. Ms. Shultz has read/write access to all folders.

Initially, you will create and save an Adobe Premiere file, which is an editing file that allows you to link together video files so they appear the way you intend. However, an editing file is unviewable to anyone without access to all of the video files it is linked to. Therefore, in order to create a file that is viewable to anyone, you must turn it into a video file, itself. A video file is an independent file that is viewable to anyone with access to only that file.

As you move forward, be advised that we take broadcast standards very seriously at THS. If any inappropriate content is seen in student projects that have been submitted to the teacher, the project will receive a 0, with no options for re-edits. Your entire team should review your project before submitting the final version.

First, get together with your group and identify ONE social issue that is important to you. Do a bit of exploratory research on the topic, and print out at least three articles that your team can reference. Some ideas for social issues MIGHT include: texting & driving, bullying, mental illness, self-care... etc.

Next, come up with a concept for an Educational Slideshow to include in the lunch room and cable channel video loops. Let's do our best to educate our community - make your message concise and visually engaging. Create the slide in Google Drive and share it with shultzl@trentonschools.com by the end of class today. I will take a look and add comments Wednesday evening. You may continue to work on it Thursday during class.

Project guidelines:
Message must be G-rated, for all audiences
Minimum of 3 slides
All text must be grammatically correct and spelled correctly
Text must be concise/to the point and in your own words
Be visually consistent
Images from the internet must include the URL underneath the image on the slide it appears
Include a title slide with the name of the social issue addressed
Include a slide citing team members & the articles you used for your information

This GROUP project is worth 20 points, and the final version is due by the end of class Thursday.

1.Verify  Status of Past Projects

Check the status of your group's ENG2 and Technique Video projects at the following link:
https://docs.google.com/spreadsheets/d/1yWLvaDnrXQi_LhGa0U05RWFjHXWIF-1Ms8Jy80WbGHk/edit?usp=sharing

If you need access to your files, I have copied all current Premiere project files from the Dropbox into their corresponding folders in the TV Pickup box. ENG 2 grades have already been entered; Technique Video grades will be entered this week, so make sure to submit those TODAY if they aren't done yet.

2. Prepare for an in-depth Post-Production Project

This week, we'll plan our final production phase and begin our promotional video projects. Visit and complete the Critical Viewing assignment at http://tpstelevision.weebly.com/intro-media/912-critical-viewing.

Your completed notes and paragraph are due tomorrow (Tuesday, November 10th).
We will meet upstairs, in F235.