This assignment can be submitted either on paper or electronically. DO NOT TURN IN AN EXACT COPY OF YOUR FRIEND'S WORK. If you do that, I'll split the points between you two and you'll have a nice happy 50%, max.
Let's look at one kind of media you encounter every day - advertising. What makes a TV advertisement a good investment for the company? “The media” has long been criticized for re-enforcing stereotypes and promoting unrealistic expectations. Still, others feel it is purely entertainment And, of course, freedom of speech. Logic follows that consumers would not buy products from companies with advertising campaigns that they find offensive, but is it really that cut-and-dry?
STEP 1 - Familiarize
Read through this Prezi - you do not need to take notes on the presentation, but you will need to keep this information in mind for Step 2 and specifically reference it in Step 3.
STEP 2 - Apply
Now, let's apply these ideas to some popular advertisements. Use Youtube/Vimeo/etc. to locate and view tv advertisements. If you need help getting started, here's a collection I've made that includes some early advertisements as well as a few more recent ones.
It's always a good idea also to locate Super Bowl Ads from previous years, as companies spend millions planning and creating these short videos in order to capture the attention of the audience.
As you view various advertisements, take a few notes about the videos that stand out to you (at least 10). Make a bulleted list with a few comments about each - product, general idea of when it was made, main idea, filmmaking techniques used, and why the video was/wasn't EFFECTIVE as an advertisement.
With the remaining time in class, write at least a six sentence paragraph in which you make conclusions about the types of videos you watched and how they might have affected the viewers.
To get you started, consider these questions:
- What concepts from the Film Theory Prezi did you notice? Which videos demonstrated that/those concepts, and why/how? (persuasive appeals, etc.)
- What kinds of camerawork and/or editing choices did you identify? Were there any sound production choices that made a big impact on you?
- Are the products/ideas shown accurately, or did you notice anything deceptive/untrue about any of videos? Explain.
USE FILMMAKING TECHNIQUES TERMS AND NEW VOCABULARY FROM THE PREZI. You will share these with the class tomorrow.
10 points for bulleted list of videos watched/critiqued in Step 2
10 points for paragraph that addresses the criteria in Step 3