You are tasked with creating a 2-5 minute instructional video targeted toward a specific demographic. This video is a form of educational media. First, you'll need to answer these questions about your final product:
What is the subject matter of the video?
- Choose something simple enough to explain in the 2-5 minute timeframe
- Choose a skill that is relevant to a group of people
- Choose something that you know how to do, and/or plan to speak to an expert about it
- Not all skills/information is procedural - for example, you might also choose to explain a policy
- What is the desired outcome for those who view the video? Will they be able to perform a task or understand how to abide by specific rules and regulations?
Who is it for? (demographics/audience)
- Are you creating a product for your high school peers, or are you instructing young children? Is your concept complex and geared toward an adult audience?
- As a student producer, you must abide by the student handbook and understand that the media you create also represents Trenton Schools and its community.
- Instructional videos that meet broadcast standards will be shared on the TPS Television cable channel and the TPS Studios Youtube channel.
- Make sure your product doesn't have a short lifespan... its expiration date should be far enough into the future that the target audience has a chance to see, digest, and use the information before it becomes irrelevant.
Why is this tutorial relevant? (product pitch)
- Convince Ms. Shultz that your video will provide valuable information to the target audience
- Convince Ms. Shultz that you are the appropriate producer for this product
- Convince Ms. Shultz that your video will provide an updated and/or improved product compared to information that is already available to the target audience
Step 1 - Conceptualize
Make your product pitch to Ms. Shultz by answering the questions above on the Product Pitch Worksheet. Open and print it at the following link:
Step 2 - Research and Organization
Open and print the Research Worksheet at the following link:
Next you will, research the skill you want to teach. You can do this by:
- reading/watching already-available tutorials and finding specific reference videos that demonstrate the type of project you'd like to end up with
- deciding which type of instructional video you are making: www.humber.ca/centreforteachingandlearning/media-studio/resources/types-of-instructional-videos.html
- collecting data that helps you achieve your goal, such as: making step-by-step notes to yourself as you perform the task yourself, asking others about their experience with the skill, their frustrations, and their questions, or finding
- organizing your notes into a basic outline
During this process, keep all of your notes. It may seem silly to record every single thought or idea, but write EVERYTHING down as you go, no matter how simple or ridiculous.
Step 3 - Script
When you are ready, begin to write your script. Follow the proper screenplay format as you do so. Follow the guidelines in this article about writing a script for an educational video.
Here is the associated handout to accompany the video - print it if you wish.
Here is a short Mashable article, "HOW TO: Make a Great How-To Video."
My favorite take-away from this video?
"Long, wordy sentences are also harder to film because you need more footage to illustrate them. Stick to short, descriptive sentences that explain in a clear, simple, step-by-step way, how to do the job."
Write and share your script with Ms. Shultz in Google Drive.
You will not enter the actual production process until your script has been approved by Ms. Shultz. Your script will enable you to include closed captions when the video is uploaded to Youtube.
MORE TO COME... including project rubric and production guidelines.